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Writing an Effective Business Plan: Page 4 - The Executive Summary

By Julie King

Published November 2000

Page 4 - The Executive Summary

The executive summary is a critical part of your plan. If you are taking your business plan to a bank or equity investor, this is the first section of the plan that will be read, followed by your financial projections. In two pages or less, your executive summary needs to describe the business opportunity, provide an overview of your plan (including your business model, strategies, and management team) and provide a brief summary of key financial information.


Click on a link to go directly to that page of the article.

Page 1: Introduction
Page 2: An Overview
Page 3: Why Plan?
Page 4: The Executive Summary
Page 5: Business Data
Page 6: Financial Data
Page 7: Supporting Data
Page 8: The Outline

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Author Information
Julie King is the co-founder and publisher of CanadaOne.com®




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