TopSite Winner: The Business Resources Group
Review: The Business Resources Group
How do you market a business service on the Internet?
If you're Wendy McClelland, business coach and owner of The Business Resources Group, you use strategic online marketing to give away some of your content for free, while gaining a regular flow of targeted visitors to your website.
The BizResource website is a good example of what companies in the business services sector can do to promote their products and services.
First of all, McClelland gives away free, valuable content and resources -- a newsletter, online chat, and on-site business information -- that will draw in visitor, who also happen to be potential customers for the company.
Then she provides the visitor with enough content not only to make them think their visit to the site was worthwhile, but also to establish her credibility and expertise.
Meanwhile, the site is also marketing her services and products that include: web design; workshops; and diskettes, audio cassettes, and video cassettes. The site also includes links to her company's various affiliate partners.
And the overall formula of free content + establish credibility + promote related products and services seems to be working well for McClelland, who was recently nominated for the prestigious for 1998 Canadian Entrepreneur of the Year award.
BizResource.com. It's a nicely designed website that effectively promotes the products and services of business coach, Wendy McClelland.
-- CO
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