Crafting the Message

1. Will you target local customers?
   
2. Are there a lot of competitors? If so, how will you stand out?
   
3. What is the most important thing to a potential customer?
   
4. Why should someone buy from you?
   
5. What adjectives do you want people to think of when they visit your website? (professional, fun, caring, secure, reliable, trustworthy, exciting, innovative, creative, etc.)
   
6. How will you back-up any claims you make?
   
7. Are you adding value?
   
8. Is there a reason for someone to come back?
   
9. Do you have a call to action?
   
10. How will use your website to generate business?

Tip: use powerpoint to create a rough version of your website.