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Connecting with Customers Online
Email, ads and other tools
- Email marketing is powerful, but needs great care.
- Invest in email software (google search: email newsletter software or email list software)
- Do not spam customers!!
- Always provide a way for people to get off your list
- Double check your anti-virus protection
- Provide useful subjects
- Use content to get attention and stay top of mind
Online advertising brings questionable results.
- Cost vs. return
- Branding vs. sales
- Google ad words, pay per click, and other options
- Banner pools: professionalism vs reach
Forums and Lists can be effective, but take time.
Next: Search Engines
