Jody Hornor
- Power Marketing for Small Business (Year 2000 edition is 5 star rated on Amazon.com)
- Power Marketing Through Direct Mail
Both of the above mentioned products are endorsed by the US Chamber of Commerce as well as several other trade and professional organizations. In addition, I've written & produced:
- Marketing Government Services (320 page workbook for Government Marketing)
- How to Avoid the 6 Most Common & Most Costly Marketing Mistakes (Interactive CD ROM)
- Marketing Without Money (audio)
- Power Marketing Tools (audio)
In my 30 year marketing career, I've worked with a large variety of firms offering everything from robotics, energy, computer hardware and software, banking, physical therapy, education and more.
Community Service time includes serving as a board member of the Sacramento Metropolitan Chamber of Commerce, and as an honorary board member for the River City Small Business Consortium.
Enjoying quality of life is as important as business success to me. My husband and I live and work from a 20-acre rural property that will soon be turned into vineyards. An avid proponent of using technology to enhance one's lifestyle, I think you'll find my guidance in this area both relief and inspiration.
Using the latest technologies enables we maintain a country lifestyle and successful international business.
I work with clients all over North America, large companies & small.... some in which we've never met the principals on a face to face basis, yet have developed highly successful marketing programs and mutually beneficial long-term relationships.
Cyber organizations that are well-run wi ll have tremendous benefits over those who "house" their own staff. Because we have trusted associates all over the world, people who are top in their field, we create a project or client management team with the specific talents to meet your goals.
We're able to truly look for the best solutions, strategies and programs for your organization, not trying to fit your needs into the abilities of our staff. You'll understand what I mean if you tell an ad agency that you need more business. Their solution is always advertising (of course). Yet most organizations do a poor job of following up and closing leads they already have (see the statistics at www.powermarketing.com/training/sales.html . More advertising will just frustrate more prospects if they don't. To quote the old proverbial saying, "you can't put the cart before the horse." Thankfully I know which end the horse belongs on!
Need help? I'll give you an honest assessment of your situation for free. Just give me a call or drop me a note. I'll be happy to help.