With over 19 years experience in Sales, Sales Training, and Sales Coaching, Willa brings with her comprehensive, hands on understanding of the Sales Process.

She created and facilitated a sales workshop for a major Canadian bank, delivering it to over 1,000 employees across Canada over a two-year period.

Willa created and executed an in-field coaching model to support the banking associates in incorporating the workshop learnings into their day-to-day work life.

She consistently ranked in the top 5% of the national sales force for AT&T, and recruited and managed a sales force, which grew revenues over 300% for a mid-sized Trade Show company.

Willa is a graduate of The Coaches Training Institute, one of the three accredited coach training schools in Canada, and has completed her post-graduate accreditation. Willa sits on the Board of Directors for The International Coach Federation, Toronto Chapter.