Television viewership and radio listening both down
By Mario Cywinski | August 7, 2007
The Internet continued to push down the use of tradition television and radio medias in 2006 according to a new Canadian Radio-television and Telecommunications Commission (CRTC) Policy Monitoring Report.
Television veiwership dropped to 27.6 hours per week in 2006, with 6 per cent of Canadians shifting to online television viewing. High Definition (HD) Televisions and DVD players were increasingly popular, with 10 per cent more subscribers to digital services in 2006 than the previous year, but overall this was not enough to stop the half hour drop per week.
Similarly, traditional radio dropped half an hour from 19.1 hours to 18.6, while 22 per cent of Canadians tuning in online.
In addition to traditional ways to access the Internet, Canadians in 2006 used many smaller devices to connect.
- 58% cell phone
- 14% MP3 player,
- 9% webcam,
- 7% iPod,
- 5% personal digital assistant (PDA)
- 4% BlackBerry
Survey facts:
In 2006, 70 per cent of Canadians had access to the internet on their home computer, of these 60 per cent were high speed internet connections.
Canadians now have access to 662 television stationsCanadians had 1,252 radio stations to choose from in 2006. Of these, 922 were in English, 286 were French and 37 were another language.
7.4 Million Canadians subscribed to cable television services in 2006, up 600,000 from 2005
Satellite subscriptions have also been on the rise as 2.6 million Canadians were part of a satellite service in 2006, up 100,000 from 2005.
Even with the recent push by satellite radio companies XM and Sirius, only 1 per cent of the Canadian market is occupied by the technology.
CBC makes up 11.6 per cent of the radio market; private commercial radio makes up the rest of the spectrum.
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