Biz Briefs

Published October 21, 2010

Survey finds disconnect in how Canadian businesses value & use the Internet

By CO Staff

Canadian businesses recognize the importance of the Internet to their business strategy, yet many are reluctant to invest in the capacity and human resources needed to use the Internet.

In a survey of owners of small- and medium-sized businesses* commissioned by Intel Canada and conducted by Angus Reid, almost all agreed that they conducted at least some of their business online and recognized that the Internet is a key element of business strategy.

Ninety per cent said they conduct at least some of their business with customers and suppliers online. What is more interesting, however, is that almost four in ten (38 per cent) of respondants say that they now do "all" or "most" of their business using the web.

Yet when it comes to taking the action needed to properly incorporate Internet-based strategies, businesses may be reluctant to expand capacity to use the Internet and to hire or train people with the appropriate skills.

A whopping 82 per cent of company owners said that hiring for or training people to improve either digital skills or the ability to do business on-line was "not a priority."

At the same time, almost two-thirds (63%) of all small and medium business owners surveyed believe they are currently spending "enough" on Internet-based technology with just 19 per cent believing they should be spending more.

"Research like this demonstrates there is a great gap between small business perception and behavior," said Bernard Courtois, President and CEO of Information Technology Association of Canada (ITAC).

* Small- and medium-sized were classified as those with fewer than 100 employees.



If you enjoyed this article, be sure to visit CanadaOne's article knowledge base for more informative articles.

Author Info

CanadaOne is your just-in-time business information source.

CanadaOne Recommends

How Do People Respond When They Are Bullied?

We know a great deal about crises, what causes them, the stages that people go through, what is normal, what is abnormal and most importantly, how to deal with a crisis when it happens. This has obvious relevance where someone is being bullied. In this article Dr. Towler helps business owners, managers and workplace harassment victims understand what happens to someone during a crisis and how we can best respond.

Where Did All The Cash Go?

These eight drivers of cashflow are essential tools for business owners and managers.

Overcome Conversation Power Plays: 5 Steps to Success

What should you do when your questions are being ignored? Follow these steps to manage your way through communication clashes.

Hack Your Customer: A New Approach to Marketing Sales

The best way to take advantage of new paradigms in marketing and sales may be to stop thinking like a marketer and start thinking like a computer hacker.