Reviews
Book Review
Wal-Mart's Egonomics
While at a first glance Wal-Mart’s Egonomics could look like an attempt at petty revenge, as the story unfolds in great detail it emerges as a cautionary tale for any small company that hopes to become a supplier to Wal-Mart. There are many lessons here along with a few surprises.
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Book Review
The Buying Brain: Secrets for Selling to the Subconcious Mind
Did your ads fail because they used an approach that simply would not engage your target audience? This book addresses how to turn that around and making the sell to the right audience.
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Book Review
Capturing New Markets
Stephen Wunker's excellent book tackles why new markets matter and fills with strategies and methods geared toward creating new opportunities and generating profit from underexploited markets.
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Book Review
Ignite the Third Factor
Dr. Peter Jensen takes on an issue facing coaches, managers and leaders everywhere: how to get people committed to reaching their full potential.
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