Marketing
Making Your Ideas Stick
Cell phones that explode at gas stations and beautiful women who drug you to steal your liver. They may not be true, but urban legends have incredible traction. They also have a lot to teach us about what it takes to make an idea stick in the minds of your customers.
Who Needs Marketing, Anyway?
This introduction to an ongoing column on marketing, starts by addressing the question: 'who needs marketing, anyway?'.
Marketing Biz: Keeping Abreast
In the final part of our interview with Jay Levinson, Jay answers our questions about marketing trends and keeping abreast evolving marketing techniques.
Marketing & Branding: For the Customers' Sake
Getting your product to your target market involves knowing your customers' needs. Click here for advice on how to convey the distinctiveness of your product to your buyer.
Marketing Biz: Once You're Up And Running
Marketing mistakes, strategies and tips - part 2 of our interview with Jay Levinson, Guerrilla Marketing guru, looks at marketing an established business.
The Big Bang Publicity Campaign
If you are serious about growing your business, publicity is a marketing opportunity that you can't afford to ignore. Discover the steps that lead to media stardom .. and more business success!
Unmasking the Mysteries of Small Business Advertising - Part III
Ever think of elevators and pencils as effective advertising tools? Columnists Robert Lee and Margaret Anne Taylor have. Explore their article to learn about unconventional and cost-effective ways of giving people the heads-up about your product or serv
Marketing Biz: Getting Started on a Shoestring
If you had the ear of a leading marketing guru, what questions who you ask? We were recently fortunate enough to have this opportunity, as we interviewed Jay Levinson, the noted author of Guerrilla Marketing.
Conversation with Yahoo! Canada's National Marketing Manager
Maor Daniels is the National Marketing Manager for Yahoo! Canada. We interviewed him to gain insights into search marketing and to find out what online trends small business owners should pay attention to in the year ahead.
Successful Marketing: An Interview with Eric Gilboord
Have you considered trying a new marketing strategy but aren't sure where to start? This month we talk to marketing guru Eric Gilboord to get all the do's and don'ts of small business marketing.
What Business Are You REALLY In? The Art of Niche Marketing and Why It's Important to Your Bottom Line Success
Know you clients, market to your niche. In this article Susan, a small business consultant, outlines the benefits of niche marketing.
Marketing ... Nothing is Difficult About It Just get the right system and PERSEVERE
Marketing is about how you present yourself and your business to the world. And that message is the key for anyone who needs a marketing program. Marketing requires a systematic approach.
Marketing with Zero Budget
If you find your marketing budget being pinched by the current economic conditions there is good news. Your most successful marketing strategy doesn't need to cost a penny.
11 Steps to Developing New Business
Looking to take your business to a higher level? Read on to find the steps you need to take.
Marketing and Public Relations in 2010 Requires a Whole New Business Model
With old business models not as effective as they once were, business owners need to look for new approaches to break through the marketing clutter.
11 Marketing Tips for Reviving Your Business
Description Here are some ways to pump up your marketing know how.
Marketing Alliances
If you're looking to get more customers without spending a lot of time or money a marketing alliance could be the way to go. This month we tell you what to look for and how to set up the deal.
Marketing and Public Relations: Building Your Small Business During a Recession
Believe it or not, some of the greatest fortunes have been made during recessions. So what does it take to build business in an economic downturn?
Buying Video Gear for Your Small Business: Part 1
Lights, camera, action! Shooting marketing videos for the web begins with a great camera. Here's what you need to know before you buy.
10 Ways to Get Your Marketing Unstuck
Have you ever found yourself coming up with a marketing strategy and then never using it? Here are 10 ways to move your marketing forward.
Why Online Marketing Makes More Sense than Ever
Make your company stand out on the web using old tricks and some new ones.
Using Coming Soon Pages to Kick-Start Online Marketing
A simple pre-launch of your website can boost your marketing efforts.
How to Create a Powerful Marketing Plan
To help with your planning process, here are the essential elements that every marketing plan should have.
An Online Marketing Primer
If you are in business, there is probably something that you could and should be doing online, either to complement your existing marketing, or to open up whole new untapped markets. This primer will help you understand how to get started.
What Have You Done to Build your Business Today?
Is your marketing effective? Can you point to the things that work, and those that don't? If you're not sure, then it may be time to start a marketing log.
The Attraction, Marketing and Publicity Toolkit Checklist
This extensive checklist will help you expand, track and evaluate your marketing & publicity efforts.
Entrepreneurship: When You Advertise Keep it Simple and Say it Often!
There are a million options in how you create a message to customers, and almost as many choices of how to send your message. Dr. Paul Adams explains the benefits of simplicity.
In Marketing, An Action Step is Worth a Thousand Words
Self-employed professionals spend a great deal of their marketing effort on searching for the right words. But if you are letting that hold you back from taking action, it is time to rethink your approach.
Unsettling Marketing Research
It is human nature to want to know you are right. However, marketing research should tell you something you do not know and how to improve your business.
Using Marketing To Revive Your Business
Ever wondered if you’re marketing strategies are as good as they could be? Read on to find out why you should look at making them even better.
Your Irresistible Offer
Jeff Mowatt shares three tips that will help you get past the front door when making a sale.
Q&A: Marketing a Small Business Online
What is the secret to establishing a successful online presence and dominant brand? To find out writemedia marketing communications, regular contributors to CanadaOne, recently interviewed Doug Dayton.