Media & PR
Media Training
Do you get nervous by the prospect of being interviewed? Here is a list of steps to help calm your fears.
Media Relations: A Fundamental Tool of Public Relations
Media relations helps businesses improve their bottom line and increase their stock value. Here's what you need to know if you are considering using PR to help your own company.
Business Owners and Entrepreneurs: How to Prepare for Interviews with Reporters
The next time a reporter contacts you looking for an interview, be prepared.
Optimizing Your Press Release
A great press release can go a long way in terms of gaining free publicity for your business, especially in an increasingly digital media .
Prepare your Business for Emergency One Step at a Time
If disaster were to strike your company tomorrow, would you be prepared? In this article Chuck Wright, Director of the 20th World Conference on Disaster Management. outlines what businesses can do to prepare for an emergency.
Using PR to Drive Traffic to Your Website
Tips for what you should do before you make your pitch.
Are You Ready for Your Media Interview?
Even if you are not actively seeking media attention, you never know when a reporter might call. That's why every business owner, executive and spokesperson should be able to answer questions pertaining to positive or negative news. In this article Paul Lima explains how you can prepare yourself for a media interview.
Professional Conduct A Must When Dealing With the Media
Want to make the news? These insights will help you build personal relationships between your business and the media.
PR Tools: Understanding the News Conference
When should you consider holding a news conference? Read on for an insider's look at this PR tool.
Communicating in Tough Situations: Ten Ways to Make a Better Impression
What if you're in a hard-nosed business meeting that has taken a turn for the worse? Your ideas aren't being understood. Your questions are being met with ego-crushing blank stares. Your window of opportunity is closing fast.How do you turn things arou