Social Media
Groupon and Beyond: How Group-Buying Sites Are Transforming Business
Increasingly, businesses are hopping on the group-buying bandwagon. Before you offer deep discounts online, consider what your business has to gain—and lose.
Blogging for Business: How to Humanize Your Business and Connect with Customers
Tara Hunt of Buyosphere gave out some tips on how to use blogging as a tool to interact, engage with and increase your customer base.
'Tubing It: Calgary Company Shoots for Success on YouTube
Meet Jordan Drake and Chris Niccolls, two employees of Calgary-based The Camera Store who are successfully harnessing YouTube to promote their employer's business--one video at a time.
Twitter for Small Business: An Interview With Alex Blom
Alex Blom of Helix Commerce and SalesChoice talks about how to use Twitter for small business.
Social Media, Search Trends and the "Findability"Â of Your Business
With social media sites like YouTube, Facebook and Twitter playing a central role in how people access content online, getting found is becoming much more complicated. In this interview Ian McAnerin explains the new landscape.
Killer Facebook Targeting
Dramatically increase the response rates from you Facebook ads using this advice from Marty Weintraub, author of Killer Facebook Ads. This video contains clips and insights from Marty's presentation at SES Toronto in June 2011.
Social Media Insights from Obama's 'Digital Oracle', Mike Slaby [Recap]
This multimedia article contains excerpts and video clips from the recent Direct Engagement show with guests Mike Slaby, best known as the 'digital oracle' behind Obama's successful presidential election campaign, and Ontario Minister Takhar.
Who’s Counting? Quantity vs. Quality in Social Media
In this age of social media, when there’s such an emphasis on getting more fans, followers, and subscribers, it’s easy to feel a bit anxious about ramping up your connections on Facebook, Twitter or LinkedIn. Here is some advice that will decide on a strategy to use that best suits your business.
How Small Businesses can Leverage LinkedIn to Grow their Business
To learn how small companies can make the best use of Linked In CanadaOne went to the source.
Club Med's Online Marketing Trident
Club Med is an established, trusted brand whose trident logo is synonymous with surf, sun, and sand. Well, when the company decided to engage the Canadian online marketplace, it employed a strategy that also had a three-pronged approach.
Answers to 7 Questions about Using Social Media in Your Business
Interested in social media, but not sure where to begin? Read on to get your questions answered and learn how you can use social media in your business.
Going Mobile: The Disconnect Between Convenience and Security
Today's mobile phone will be tomorrow's dinosaur, a reality that is driving manufacturers to emphasize style over functionality. But with the growing number of security vulnerabilities, it is time for business owners to weigh the risks.
Getting Some Action on Facebook
In this article Lisa Kember teaches us how to get fans to interaction with our businesses on Facebook.
Listening to Your Customer Through Social Media
These few simple steps will help you learn how to listen to what your customers are saying about your industry, products, and services.
The Social Internet 101: Protecting Your Reputation Online
One disgruntled customer online can do enormous damage to your business reputation. Fortunately business intelligence tools can help you monitor web postings and put out fires.
Is your Social Network Yielding Results?
Learn how the creation of effective attraction and follow-up systems are key to social media success.