Verified on January 12th, 2019

http://marketing.foundlocally.com

The challenge for most, is looking “larger than life” to show clients you’d LIKE TO HAVE that you can handle their size and scope. That means Best Practices to choose the right platform, have better content, and build for content and site design longevity.

The other challenge is how look like your bigger competitors without spending THEIR BUDGET. For that we use the Pareto Principle (the 80/20 Rule) to select the 80% of features that are most important, and find ways to develop that for 20% of your competitors’ budget.

For many businesses you need to convert visitors to prospects into clients. We call that moving them “from hello to go” for “from hi to buy”. A good user interface (the buzzwords these days are “UI” and “UX”, for user experience) helps move them along this path. without clutter or confusion.

Customers need to find you when they search for BUSINESSES LIKE YOU on Google, Bing, Alexa, or Siri. You need to create & manage content to drive “organic search” traffic to the pages that should MATTER MOST to them, and guides them to a buying decision.

Good design means that websites should be “Responsive” which means they work on phones, tablets, laptops and desktops. Responsive websites automatically adjust to all sorts of page or screen widths, all sorts of resolutions, and running many different web browsers.

The website needs to create excitement, that when users visit your website, they want to explore. At the same time we want them to find what they are looking for quickly, and move them to a call to action.. Whether that is an online purchase, phoning you, completing an online form, or visiting your store or office.

In business since 1999, this Calgary-based web design and web marketing also has a popular websites of its own: TransCanadaHighway.com (Canadian travel information)