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Paul Lima

Paul Lima ( is a freelance writer, writing coach, the author of several writing books, and a media interview trainer. He uses mock interviews to prepare business owners and executives for print and broadcast interviews. For more information, email:, call 416-628-6005 or visit

Articles by Paul Lima

Want to communicate effectively? Use the 5 Ws to help you.

April 30th, 2008

Tune is as Paul Lima, freelance writer and author, explains how who - what - when - where - why can improve your business.

Are Small Firms Far from the IT Leading Edge?

December 31st, 2006

The usefulness of technology in business has evolved from a cost-saver to a mechanism for growth. But as Paul Lima found, many smaller firms are not keeping pace with their larger counterparts.

A Patent Necessity

February 28th, 2006

How much is a patent worth? If you are Star Navigation Systems Group Ltd., it is your entire business. Yet as important as patents are, when it comes to filing patents to protect intellectual property the statistics say that Canada lags behind other countries.

Are You Ready for Your Media Interview?

December 31st, 2005

Even if you are not actively seeking media attention, you never know when a reporter might call. That's why every business owner, executive and spokesperson should be able to answer questions pertaining to positive or negative news. In this article Paul Lima explains how you can prepare yourself for a media interview.