This article was written by Jules Sowder (http://www.jules-sowder.com ), an executive marketing advisor with 20-years of experience helping businesses build brand strength, attract and retain more customers, and increase revenue. She also has a resource web site to help trade show exhibitors maximize marketing and sales effectiveness: http://www.Trade-Show-Advisor.com.
Articles by Jules Sowder
March 31st, 2007
Tradeshow success lies as much in how you follow-up as it does on your performance at the show.
February 28th, 2007
To help with your planning process, here are the essential elements that every marketing plan should have.
August 31st, 2006
When it comes to selecting the best promotional giveaways for your next tradeshow, first consider your goals.