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Jules Sowder

This article was written by Jules Sowder ( ), an executive marketing advisor with 20-years of experience helping businesses build brand strength, attract and retain more customers, and increase revenue. She also has a resource web site to help trade show exhibitors maximize marketing and sales effectiveness:

Click here to view Jule's bio page.

Articles by Jules Sowder

How to Turn Tradeshow Leads into Sales with Effective Follow-up

March 31st, 2007

Tradeshow success lies as much in how you follow-up as it does on your performance at the show.

How to Create a Powerful Marketing Plan

February 28th, 2007

To help with your planning process, here are the essential elements that every marketing plan should have.

How to Use Trade Show Giveaways to Deliver Results

August 31st, 2006

When it comes to selecting the best promotional giveaways for your next tradeshow, first consider your goals.