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Susan Friedmann

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of "10 Common Mistakes Exhibitors Make", e-mail:; website:

Articles by Susan Friedmann

Six Advantages to Virtual Trade Shows

February 28th, 2009

Cost savings are just one advantage of the next big trend in trade shows.

Rising Exhibiting Costs Places New Premium on Efficiency

August 31st, 2008

With the cost of exhibiting at a tradeshow up nearly 20 percent per attendee, it's no longer good enough to get a positive return on investment (ROI). Read on to learn how you can get the maximum ROI when attending your next tradeshow.

Good Shows in Bad Times: Exhibiting When Your Industry Is In Crisis

January 31st, 2008

When your industry is in a crisis, can you still turn in a great tradeshow performance? Is exhibiting even necessary during bleak times? The answers to these questions may surprise you. Read on to discover what you need to know.

Creating a Realistic Tradeshow Budget

September 30th, 2007

Having a realistic tradeshow budget is crucial for your exhibiting success. This article will help you identify all of the costs associated with exhibiting.

Expert You: Establishing Yourself as the Expert

January 31st, 2007

While the benefits of being seen as an 'expert' are obvious, it's not always clear how to gain this status. This article outlines the basics for becoming a 'niche-entrepreneur'.

27 Exhibiting Do's and Don'ts

October 31st, 2006

Make the most of your trade show dollars by following these critical do's and don'ts of trade show exhibiting.

Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know

September 30th, 2006

Here are five secrets that can help you boost sales at the next trade show you attend.