Articles by Susan Friedmann
February 28th, 2009
Cost savings are just one advantage of the next big trend in trade shows.
August 31st, 2008
With the cost of exhibiting at a tradeshow up nearly 20 percent per attendee, it's no longer good enough to get a positive return on investment (ROI). Read on to learn how you can get the maximum ROI when attending your next tradeshow.
January 31st, 2008
When your industry is in a crisis, can you still turn in a great tradeshow performance? Is exhibiting even necessary during bleak times? The answers to these questions may surprise you. Read on to discover what you need to know.
September 30th, 2007
Having a realistic tradeshow budget is crucial for your exhibiting success. This article will help you identify all of the costs associated with exhibiting.
January 31st, 2007
While the benefits of being seen as an 'expert' are obvious, it's not always clear how to gain this status. This article outlines the basics for becoming a 'niche-entrepreneur'.
October 31st, 2006
Make the most of your trade show dollars by following these critical do's and don'ts of trade show exhibiting.
September 30th, 2006
Here are five secrets that can help you boost sales at the next trade show you attend.