Rick Sloboda is a Senior Web Copywriter at Webcopyplus, which helps designers and businesses boost online traffic, leads and sales with optimized web content. Clients range from independent retailers to some of the world's largest service providers, including AT&T (formerly Cingular), Quest Diagnostics and Scotia Bank.
Rick advocates clear, concise and objective website content that promotes readability and usability, and conducts web content studies with organizations in Europe and the U.S., including Yale University. He speaks frequently at Web-related forums and seminars, including Small Business BC, Content Convergence & Integration, SUCCESS and HRMA. Rick also serves as a consultant to various organizations, such as the Web Development Advisory Committee at Vancouver, B.C.'s Langara College.
Articles by Rick Sloboda
September 30th, 2008
If you want to get your customers' attention online, writing great headlines is a critical first step.
June 30th, 2008
The Internet has empowered customers to say what they think about their customer service experiences, good or bad. The question is: is your business ready for "feedback 2.0"?
April 30th, 2008
The ultimate test of your website is its ability to help you achieve your sales goals.
March 31st, 2008
Slow websites, confusing menus and busy designs are just a few of the reasons that 88 per cent of online users said they were being served poor content on the Web. Read on to discover common mistakes and what you can do to fix them for your own website.
February 29th, 2008
When it comes to having an online presence, many businesses prefer to remain a part of the status quo. However, a little bit of risk could pay off in the long run.
December 31st, 2007
Before you shrug off the importance of the image you project with your website, consider the advantages of projecting a strong message online.
October 31st, 2007
Learn how you can improve your results online by writing better copy.
September 30th, 2007
When building your website, remember that the secret to achieving your goals lies in connecting with the right audience.
April 30th, 2007
A poll showed slow page load times, weak web copy, and poor visual presentation were among the biggest turn off when they visited a web page.