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Clement Lo

Clement Lo is the Chief Research Evangelist of Pragmatic Consulting.

Articles by Clement Lo

Unsettling Marketing Research

February 29th, 2008

It is human nature to want to know you are right. However, marketing research should tell you something you do not know and how to improve your business.

Conduct your own Customer Surveys: Seven Pragmatic Suggestions

April 30th, 2001

Doing your own market research? These seven suggestions will help you conduct your own customer surveys