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Paul Crane

Paul Crane is the CEO and founder of Local Text Marketers, a Canadian SMS / text message marketing service provider. Visit them online at

Articles by Paul Crane

Mobile Marketing for Canadian Small Businesses - A Free Digital Book

April 30th, 2015

Whether it is used to make sales directly, leverage other channels, or boost the response from traditional advertising, almost all businesses benefits will from some sort of mobile solution. The only question that remains is…When will you be implementing yours?

Text Marketing and Canada's Anti-Spam Law (CASL)

October 15th, 2014

By now, most of us are familiar with the challenges involved with ensuring our email databases are CASL compliant, but how does the law apply to text messaging?