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Mark Vanderkam

Mark Vanderkam is a principal with Columbia Group Inc., a marketing, consulting and communications company with offices in Kelowna, B.C., and Toronto. His e-mail address is .

Click here to learn more about Mark Vanderkam.

Articles by Mark Vanderkam

Marketing & Branding: For the Customers' Sake

September 30th, 1999

Getting your product to your target market involves knowing your customers' needs. Click here for advice on how to convey the distinctiveness of your product to your buyer.

Swinging From The Heels

June 30th, 1999

Marketing (part II): entrepreneurs need to know when to 'swing the bat' in order to be successful in business.