Mark Vanderkam
Mark Vanderkam is a principal with Columbia Group Inc., a marketing, consulting and communications company with offices in Kelowna, B.C., and Toronto. His e-mail address is mark@cgcanada.com .
Articles by Mark Vanderkam
Marketing & Branding: For the Customers' Sake
September 30th, 1999
Getting your product to your target market involves knowing your customers' needs. Click here for advice on how to convey the distinctiveness of your product to your buyer.
Swinging From The Heels
June 30th, 1999
Marketing (part II): entrepreneurs need to know when to 'swing the bat' in order to be successful in business.