Articles by Steve Bareham
Key Questions to Ask Before Writing & Before Testing Advertising Copy
January 31st, 2002
You know you have a great product. How can you write good advertising copy to convince your customers of the same thing? Read on to find out.
Make Your Point Powerfully
September 30th, 2001
Good presentation skills are learned, not genetic, and each of us, if we take the time, can learn to use a system that can supercharge our ability to make points.
7 Words to Guide Your Thinking ..
July 31st, 2000
Constructive, Comprehensive, Creative, Connective, Candid, Critical, and Correct .. discover how these 7 C's can help you hone your thinking skills.
Training Dichotomy Hampers Competitive Edge - All Canadians Need More HOT Skills
May 31st, 2000
When it comes to typical perspectives on employee training, a change of approach may be the needed next step.
Planning to Fail Can Spell Success
September 1st, 1999
Knowing the common causes of failure is vital, but it is equally important that we know how to take steps to prevent them from happening to us; a planning to fail process can be extremely instructive.