CanadaOne Twitter CanadaOne Linkedin CanadaOne Facebook CanadaONe RSS


Free shipping best bet for holiday sales promotion

By Sara Bedal |

Small businesses selling over the Internet take note: Sixty-four per cent of online merchants singled out free shipping as the most effective sales promotion during the holiday season in a recent survey. And that's with or without customers having to spend a minimum amount.

The survey also found that 53 per cent of respondents will be offering free shipping on more products this year compared to last holiday season. Furthermore, 52 per cent who use free shipping with minimum spend reported that their average order size increases by at least $4.

The survey was conducted by, whose service enables businesses and consumers to print U.S. Postal Service-approved postage with a PC, printer and Internet connection. "In today's economic climate, customers are extremely value conscious," says president and CEO Ken McBride. "More and more e-commerce retailers are discovering that free shipping is good for their margins, so long as they have an efficient and affordable way to process and ship their orders."

The survey also highlighted the following:

  • Merchants who offer free shipping with a minimum spend requiring an order value of $50 or more: 66 per cent
  • Respondents will offer free shipping on orders of any size with no minimum purchase required: 29 per cent
  • E-commerce merchants who expect to have international sales over the holidays: 82 per cent
  • Merchants who plan to use social media to drive sales this holiday season: 54 per cent

If you enjoyed this article, be sure to visit CanadaOne's article knowledge base for more informative articles.

Canadian, Eh!

For over 15 years CanadaOne has helped Canadian businesses start-up and grow. All of the content on our site is created to help busineses get Canadian answers!

Featured Member

MemberZone. Get in the zone! Join Today!

CanadaOne Recommends

Bullies in the Boardroom: Covering the Legal Bases

Should I Start My Own Company?

Conversations with Entrepreneurs: Billy Blanks

Avoiding Legal Perils: Critical Insights into Canadian Franchise Law

Starting a Business: Choosing a Year-End


Article Tags