Canada's most valued brands revealed, dominated by financial sector companies
By CO Staff @canadaone | June 6, 2012
Interbrand has released its 2012 Best Canadian Brands report, which ranks Canada's top brands by brand value.
TD moves up to the first spot this year with a $9,693 million brand value, followed closely by Thomson Reuters ($9,548 million brand value).
Next on the list are RBC, Blackberry and Scotiabank, which have brand values of $7,929, $6,446, and $3,965 million respectively.
Brands from the financial sector dominate the list, accounting for nine of the top 25 brands:
Interbrand notes that it pioneered the technique for valuing brands in 1984 and has continued to improve upon their methodology, which they say has been "... recognized by businesses, academics and regulatory bodies as uniquely valuable strategic tools." The company's annual Best Global Brands reports has been "... voted one of the three most influential benchmark studies by business leaders."
Interbrand offers these six lessons for brand delivery:
- Champion your brand promise from the top down.
- Respond clearly and quickly to brand issues, large and small.
- Align your organization for longterm delivery.
- Empower employees to become the engine for brand delivery.
- Stay relevant.
- Strategically share the news of what the brand is accomplishing.
The full report, Best Canadian Brands 2012, offers a more detailed look at important branding factors as well as an overview of each of the top 25 finalists.
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