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Free online book helps small business owners

Successful small business marketing is possible even with an almost nonexistent advertising budget. New small business owners just need to put some extra effort toward achieving their goals, along with a little free advice found in the online book Marketing Without Money by Jody Hornor.

Horner, a marketing consultant and author of Power Marketing for Small Business, says Marketing Without Money does not detail every marketing tool or concept. Instead, the book focuses on what will make you successful, and on what will help you avoid some common and costly errors many businesspeople make.

In Marketing Without Money, readers will find:

  • Low-cost or no-cost action items: things you can do now to get more sales without spending more money
  • Real-life stories that illustrate the various concepts and processes
  • Downloadable worksheets (Microsoft Word and Excel formats)

"The key to this program is doing the work," says Hornor. "Doing the work means using the worksheets to guide you through your research and planning processes. It means making a commitment of time every week to work on your business, instead of just in your business. And it means that you'll do everything to learn how to work smarter, not harder, to achieve the goals you've set forth."

While the book is free, you must sign up to access the worksheets. Registered users must provide their name, a bit of information about their company, and their email address.

Go to$/ to access Jody Horner's free online book "Marketing Without Money".

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