Book Review: Win More Business - Write Better Proposals
By Julie King | March 31, 2010
|Title:||Win More Business Write Better Proposals|
Nothing is more frustrating than investing days or weeks of time writing a proposal only to not win the contract.
In Win More Business, Write Better Proposals author Michel Theriault starts with a simple principal - winning is everything. He then lays out a clear, strategy-based method for writing effective proposals and winning more business.
While detailed and thorough, the layout of the book also makes it easy to find and skim sections of particular interest.
One advantage Theriaut brings to the reader is experience from both sides of the table, which enables him to provide insights into both the preparation and evaluation of a proposal. The final chapter contains direct insights from evaluators about what they look for when reviewing a proposal.
Much of the book is directed towards companies that will be preparing substantial proposals, but the information still applies to smaller jobs as well. As the author says in the introduction, winning means getting a client to choose your proposal over your competitor's. The advice in this book is designed to help companies achieve that goal, regardless of the project size.
All in all, Win More Business, Write Better Proposals is an excellent resource for business teams looking to sharpen their proposal writing skills.