Book Review: How to Sell Anything to Anyone at Anytime
By Julie King | March 1, 2011
|Title:||How to Sell Anything to Anyone at Anytime|
How comfortable are you with sales and selling? That question is important in reviewing this book, because, if you are new to sales, you may find it invaluable, while seasoned sales professionals may want to give this one a pass.
The title of the book is somewhat misleading, as it implies that there is a universal secret that can be used to sell "anything to anyone at anytime".
In truth, that "secret" is a process and how you sell depends on whom you are selling to. To use the author's own words: "All the decisions you make about how to sell are dependent on the decision as to who you sell to."
In other words, there is no "magic bullet" or shortcut to sales. Selling is a process and one thing Kahle does very well in his book is to describe that process in a clear, coherent way.
He outlines a five-step process designed to finish with the closing of the sale. Each step in the process is then described in detail.
A practical way to use this book would be to underline things you want to remember — for example, the sentence "Good sales people are good listeners ..." — so that you can flip through it again later and be quickly reminded of the points that stood out for you.
For anyone who is new to sales or who has been doing sales but finds themselves in a rut, this book could help.