CanadaOne Twitter CanadaOne Linkedin CanadaOne Facebook CanadaONe RSS

Canada's Business Knowledge Engine

What are you looking for?

Browse articles

Sort by category Sort by date


7 Digital Advertising Trends for 2012
Last month hundreds of delegates came together at the Dx3 Canada conference, dubbed as  Canada's Digital Tradeshow . CanadaOne was there on the hunt to find emerging products and services in the digital space. Here are the seven selections that stood out.
Getting Value from Your Digital Advertising
New research from comScore has unveiled some interesting suggestions for maximizing the effectiveness of your digital ad campaigns.
Killer Facebook Targeting
Dramatically increase the response rates from you Facebook ads using this advice from Marty Weintraub, author of Killer Facebook Ads. This video contains clips and insights from Marty's presentation at SES Toronto in June 2011.
Website Testimonials: Weapons of Influence
Learn how to make your clients' words come alive and become an effective marketing tool for your business.
Share Ad Expenses, Boost Profits
Want to advertise but don’t think you can afford it? Here are some cost-effective alternatives.
11 Marketing Tips for Reviving Your Business
Description Here are some ways to pump up your marketing know how.
Entrepreneurship: When You Advertise Keep it Simple and Say it Often!
There are a million options in how you create a message to customers, and almost as many choices of how to send your message. Dr. Paul Adams explains the benefits of simplicity.
Using Marketing To Revive Your Business
Ever wondered if you’re marketing strategies are as good as they could be? Read on to find out why you should look at making them even better.
Key Questions to Ask Before Writing & Before Testing Advertising Copy
You know you have a great product. How can you write good advertising copy to convince your customers of the same thing? Read on to find out.
Sales and Marketing: Make your Cold Calls Sizzle
Don't get stressed thinking about phoning complete strangers. As Steven J. Schwartz tells us, you can make your cold calls sizzle by following these simple principles.
Q&A: Marketing a Small Business Online
What is the secret to establishing a successful online presence and dominant brand? To find out writemedia marketing communications, regular contributors to CanadaOne, recently interviewed Doug Dayton.
Unmasking the Mysteries of Small Business Advertising - Part III
Ever think of elevators and pencils as effective advertising tools? Columnists Robert Lee and Margaret Anne Taylor have. Explore their article to learn about unconventional and cost-effective ways of giving people the heads-up about your product or serv
Unmasking the Mysteries of Small Business Advertising - Part II
In this second column on effective advertising for small business, Robert Lee and Margaret Taylor look at the strengths and weaknesses of advertising in four of the most popular formats: newspaper, magazine, radio and television.
Unmasking the Mysteries of Small Business Advertising - Part I
You want to advertise to grow your business. But where do you begin? And how can you be sure that your budget will deliver the needed results? In the first of a three-part series on small business advertising, columnists Robert Lee and Margaret Taylor look at the basics of small business advertising.