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How to Use Your Library's Online Databases
So you're convinced and want to give the library’s digital resources a try. But what if you don’t know how to get started? Fear not, the process is simple.
Competitive Intelligence: Continuous Feedback for Increased Sales and Profits Part II
In the second installment of this guide to competitive intelligence (CI), Enrico Codogno defines the competitive environment and looks at how companies can use CI to anticipate or react to business challenges.
Competitive Intelligence: Continuous Feedback for Increased Sales and Profits
This is the first of a multi-part discussion on how Competitive Intelligence (a system of continuous feedback) gives businesses the winning edge over competitors and profits - even in hard economic times.
Do-It-Yourself Customer Research
When it comes down to it, listening to your customers isn't really an option. It's a necessity. This advice will help you navigate the Do-It-Yourself (DIY) customer research route.
Unsettling Marketing Research
It is human nature to want to know you are right. However, marketing research should tell you something you do not know and how to improve your business.
Good Health Meets Good Business
Lately we've been hearing a lot about things like trans fats and obesity. While these issues could pose big problems for our society in the future, they can also represent big opportunity for entrepreneurs.
How to Improve Survey Response Rates
Consumers today are often being asked to complete surveys. While important and useful for the business owner, these requests can be irritating for customers. Find out how you can not only get more responses and keep your customers happy at the same time.
Write-in-the-Answer Survey Questions: Powerful But Problematic.
Write-in or verbatim survey questions can help you learn about both good and bad things in your company that you never knew existed. But they create a number of problems for anyone designing or analyzing a survey. Read on to learn about the five most common problems with write-in survey questions.
Competitive Intelligence: No Longer Just for Big Business
Have you ever wondered what the competition is up to? Here's a process that might help you find the answer.
10 Things to Look for in a 'Good' Survey
Is it time for a market research survey? Here are some tips on how to get useful results.
No Quick Fix Beats Common Sense
If you want to know what will keep your customers happy, ask them! Head back to basics with updated surveys, employee training, and other common-sense ways to grow your business.
Conduct your own Customer Surveys: Seven Pragmatic Suggestions
Doing your own market research? These seven suggestions will help you conduct your own customer surveys