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Canadian Small Business Videos

5 Tips for Content Marketing

Marketing automation is the next level in getting the best return on investments from your website. Jimmy Li of BC-based marketing automation specialists,, shared five tips to help you get the most out of your content marketing strategy. If you want to learn more after watching this video, Jimmy would be happy to answer your questions.

5 Tips for Content Marketing Transcript

Today I am going to go over 5 tips to enable your content marketing strategy.

Tip 1: Plan and map out the content you need to create

Tip 2: Remember to repurpose the content you already have to save time.

Tip 3: map your content to the buying stages that makes sense. People like to see content that matches up with their buying cycle and see where they are. For example, for low involvement purchases it might make more sense to have pricing at the beginning of the buying cycle rather than having it at the end.

Tip 4: Promote the content you have using social media channels or online advertising campaighs

Tip 5: Last but not least, don’t forget to talk to sales. Sales know the buying cycles more than anyone else in the company.

I am Jimmy Li from – Happy content marketing!

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