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Paul Lima

Paul Lima ( is a freelance writer, writing coach, the author of several writing books, and a media interview trainer. He uses mock interviews to prepare business owners and executives for print and broadcast interviews. For more information, email:, call 416-628-6005 or visit

Articles by Paul Lima

Today's Gurus? Your Children

February 28th, 2007

An entire generation has grown up with the Internet. If you hope to conduct business these kids you have to get with their program.

The Social Internet 101: Protecting Your Reputation Online

January 31st, 2007

One disgruntled customer online can do enormous damage to your business reputation. Fortunately business intelligence tools can help you monitor web postings and put out fires.

Credit Card Processing + Shopping Cart = Online Success!

October 31st, 2006

Small business owners are discovering that online shopping solutions are more accessible than ever, with the advantage of providing shopping opportunities all day, every day.

Is E-mail Eating Your Precious Time?

September 30th, 2006

Do you find yourself spending too much business time on email or feel overwhelmed with the volume of old mail in your inbox? If so, these tips from Paul Lima will help.

Are You Ready for Web 2.0?

August 31st, 2006

Dubbed "web 2.0", a suite of new online technologies are shifting the way people communicate online. The real question is this: is your company leveraging these tools to your advantage or do you find yourself at risk of being left behind?

Retooling: The Reinvention of Leonard Lee

December 31st, 2005

When most people would have been preparing to retire, Leonard Lee, who founded Lee Valley Tools Ltd. in 1978 had different plans. Rather than being resigned to "mall walking" the successful entrepreneur started a new business manufacturing medical tools. Here is his story.

Combat Spam Overload

October 31st, 2005

Junk email wastes precious time, may be highly offensive and it can destroy your computer system if it contains a virus. These ideas will help you combat spam effectively.

Wolfing Down U.S. Sales

September 30th, 2005

U.S. customers are driving sales for many online Canadian merchants. For the manufacturer of Urban Wolf pet foods these sales make the difference between just getting along and really making it in business.

Bad Etiquette Can Leave a Bad Taste

January 31st, 2005

Are poor table manners putting a major joint venture or business deal at risk? Etiquette does have an impact - here is what you need to watch for.

Star Entrepreneur

October 31st, 2004

Inspiration drives innovation - learn how Jim Kendrick turned dew point frustration into a profitable business venture.

Credit Cards, Online payment, E-commerce - Canadian small businesses need to know how to collect money online

March 31st, 2001

E-commerce. It's more than a buzzword. Increasingly, it's how business is conducted--with the click of a button. Paul Lima looks at many of the ways that payment can be collected on a website ...