Power Words Are Dominant and Commanding
By Elaine Sambugaro | October 31, 2001
Power words are accurate
Because power words are perceived as dominant and commanding, it is important to understand when to use them effectively. Overkill – the use of a particular power word on several occasions (perhaps even in the same paragraph) – might be perceived as too aggressive. A caution to readers: there is a danger in using these types of words because a businessperson could be perceived as undiplomatic, aggressive or simply redundant if they are used excessively.
|Power words are active words||A final point|