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Power Words: A Final Point

By Elaine Sambugaro |

A final point

In general, power words are used in two ways within the text:
  1. You'll find power words towards the beginning of a written document because that's the first opportunity to impress the reader. If there's any time to shine on a page, it's at the beginning. There is no better time to use strong words to convey a confident and trustworthy persona on the page.

  2. Power words can also appear in headlines or sub-headlines to hold a reader's attention. Clear and precise subject-verb headlines work best. For example, it is better to write "Top biz-owners hit rock bottom" rather than "Business owners go bankrupt after stock market crash." Hit is a stronger power word than go.

A final note for business owners who would like to begin using power words in presentations, letters or press releases: At first, it is best to use these words or phrases sparingly and to try to weave them gently into your natural written style.

A businessperson should not go out of their way to incorporate them into a letter, because they feel that the presence of a word will enhance their presentation. It might. Then again, if it is used incorrectly, it may add extreme awkwardness to an otherwise satisfactory piece of prose.

Power words are accurate

Article sections:

Power words are plain
Power words are active words
Power words are accurate
A final point

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