Writing an Effective Business Plan: Page 3 - Why Plan?
By Julie King | October 31, 2000
Page 3 - Why Plan?
Equally important to the above, planning forces you to look at all aspects of your business. One of the key limitations that small business owners face is that they are often needed to fill multiple positions in their company. We all naturally have strengths in some areas, and weaknesses in others. Planning can help you identify the gaps, areas you might otherwise neglect.
For example, someone who is going to start a computer programming company might have explained the technology in detail, but have large gaps in the marketing section of their business plan. Completing a business plan forces you to look at these areas.
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