Writing an Effective Business Plan: Page 5 - Business Data
By Julie King | October 31, 2000
Page 5 - Business Data
Most importantly, in this section you will want to focus on the big picture. Keep this body of your plan concise (15 pages is ideal) and focus on strategies (your "big picture approach") rather than on tactics (which are the details that will be used to implement your strategies).
When others read your plan, you will want the business opportunities to jump out at the reader. You don't want the details of how your business will operate to detract from the big picture you are working to communicate.
Information that will be included in this section of the plan might include:
- a description of the industry and your business;
- essential market research and demographic information;
- a description of how you plan to market and sell your products and services;
- information on your management team;
- information about your product, services and suppliers;
- a SWOT (strengths, weaknesses, opportunities, and threats) analysis;
- and a look at some of the risks, assumptions and contingencies that you are making.
Next: Financial Data
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