Writing an Effective Business Plan: Page 6 - Financial Data
By Julie King | October 31, 2000
Page 6 - Financial Data
For a new business this section of the plan can be extremely challenging to create, as you only have models – and guesses – to build on at this point. There are some free, online tools that can help you with this section of your plan.
Industry Canada has a free tool, Performance Plus, that provides detailed financial and employment data on small businesses by industry for Canada, the provinces and territories. Using Performance Plus you can get detailed financial data for other companies in your industry from previous years. This data can help you support your own financial projections and it can provide benchmarks that you can compare your own company against.
Another option is to review financial data for publicly traded companies, who are required by law to file this information. By looking at actual business results for other companies in your industry, you can get some generalized numbers to compare your projections to. However, it is important to note that there are many differences between publicly traded companies and small businesses, so use this information carefully. Many small businesses operate much more efficiently (as their size often means less management, bureaucracy and need to comply with regulations that govern public companies), but their size often limits the market share they are able to capture. To research publicly traded Canadian companies, visit SEDAR online:
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