Ezine Articles Archive
| ADVERTISING | |
| Article | Published |
| 7 Digital Advertising Trends for 2012 Last month hundreds of delegates came together at the Dx3 Canada conference, dubbed as Canada's Digital Tradeshow . CanadaOne was there on the hunt to find emerging products and services in the digital space. Here are the seven selections that stood out. |
Mar 2012 |
| Getting Value from Your Digital Advertising New research from comScore has unveiled some interesting suggestions for maximizing the effectiveness of your digital ad campaigns. |
Feb 2012 |
| Killer Facebook Targeting Dramatically increase the response rates from you Facebook ads using this advice from Marty Weintraub, author of Killer Facebook Ads. This video contains clips and insights from Marty's presentation at SES Toronto in June 2011. |
Oct 2011 |
| Website Testimonials: Weapons of Influence Learn how to make your clients' words come alive and become an effective marketing tool for your business. |
Jan 2009 |
| Share Ad Expenses, Boost Profits Want to advertise but don’t think you can afford it? Here are some cost-effective alternatives. |
Nov 2002 |
| + View all articles for this topic | |
| ACCOUNTING | |
| Article | Published |
| What You Need to Know About New Accounting Software Sage and Intuit are putting more power in the hands of small businesses with their new offerings for 2011. |
Nov 2010 |
| Coaching Your Controller: Part II In Part II of Coaching your Controller James Phillipson explains how you can find the time to implement the six steps of improvements that were laid-out in Part I. |
Feb 2008 |
| Coaching Your Controller Attention company owners: these six steps will help you better manage the person in charge of the accounting functions for your business. |
Jan 2008 |
| Incorporating your Company: Don't Overlook the Goodwill Factor Transferring assets to an incorporated business? Watch out for possible tax liabilities! To learn how entrepreneurs can protect themselves from an unnecessary tax liability when turning a sole proprietorship or partnership into a corporation we spoke with Joel Campagna, a senior tax manager with KPMG. |
Jun 2006 |
| Help! What Taxes Must I Pay? Just started your business and baffled about how to tackle your taxes? Use this quick Q&A guide to get a basic handle on what taxes you have to pay, how to pay them and when. |
Jan 2005 |
| + View all articles for this topic | |
| AWARDS, CONTESTS & QUIZZES | |
| Article | Published |
| BUSINESS COMMUNICATIONS | |
| Article | Published |
| Backing Up Your Data: Technologies on the Rise and Fall Backing up your data is critical with many options currently available. We look at new trends in storage networking, as well as which technologies are on the rise and which are on their way out.
|
Jun 2007 |
| BUYING & SELLING A BUSINESS | |
| Article | Published |
| Entrepreneurship: Used Business for Sale Are you thinking of buying someone else's business? Read this before you sign on the dotted line. |
Nov 2002 |
| STARTING A BUSINESS | |
| Article | Published |
| Start-ups Uncovered: Introducing 49st.com Meet 49st, Toronto-based start-up with a unique approach to managing and promoting events online. Over the coming year CanadaOne will follow their story, to take you behind the scenes of a hopeful Canadian start-up. |
Mar 2012 |
| An In-Depth Guide for Independent Contractors in Canada With at least 1.8 million Canadians in temporary and contract employment, our in-depth primer was created to explain what you need to know if you currently work as an independent contractor or are consider becoming one. |
Oct 2011 |
| 3 Tips on Choosing the Franchise that Is Right for You Buying a franchise is a big decision. Here are 3 tips for you to consider while weighing your options. |
Sep 2011 |
| Expanding Your Franchising: Tips for Crossing Borders When it comes to business expansion, there are quite a few things to consider and in this article we will examine them. |
Sep 2011 |
| What Are the Differences in Buying a Franchise in a New System versus an Established One? Ned Levitt talks about the pros and cons of different types of franchise systems. |
Jul 2011 |
| + View all articles for this topic | |
| SALES | |
| Article | Published |
| Small Business Week Special: Global Supply Chains Think your company is too small to join a big multinational's supply chain? Heads up: seems they need small companies as much as you need them. |
Oct 2010 |
| Your Irresistible Offer Jeff Mowatt shares three tips that will help you get past the front door when making a sale. |
Jul 2010 |
| It's all About the Evidence when Responding to RFP's Here's how you can differentiate your proposal by providing detailed, concise and relevant evidence that supports your sales pitch. |
Jun 2010 |
| What Boomer Women Want If your target-market is Baby-Boomer women, you need to operate quite differently from the current practices of most retailers. |
Jan 2010 |
| Espionage the Legal Way : How to Create Powerful Proposals Strategic information can help you get higher scores on your proposal evaluation. Here's how. |
Jan 2010 |
| + View all articles for this topic | |
| REVIEWS | |
| Article | Published |
| Roam Mobility offers Canadian Travelers Affordable Mobile Coverage If you are traveling to the US you will want to check out Roam Mobility's celluar products and data plans, which can drastically cut what you pay for data and cell phone service while in the States. |
May 2012 |
| Book Review: Fables of Fortune Our review of Fables of Fortune, a book that invites you to step into the world of the super-rich and discover what it is really like to have extreme wealth. |
Apr 2012 |
| Software Review: Adobe CS5.5 The release of Adobe Creative Suite 5.5 (CS5.5) marks the first mid-cycle update by the company, who has changed the release strategy of their milestone products (the next being CS6) to a two-year cycle. |
Jul 2011 |
| Book Review: Entrepreneurial DNA Joe Abraham's inspirational springboard for Entrepreneurial DNA is simple, but the implications are vast. His call to eschew old-school entrepreneurship is well argued and makes a lot of sense: we are using the same playbook for a game that has rapidly changed. |
Jul 2011 |
| Book Review: Built to Sell This entertaining read outlines what an entrepreneur must do to create a sellable company. |
May 2010 |
| + View all articles for this topic | |
| PROFILES | |
| Article | Published |
| Capturing Success: An Interview with Award-Winning Photographer Kristian Bogner Award-winning photographer Kristian Bogner is living a life many dream of, travelling to exotic places, photographing famous people, capturing once-in-a-lifetime moments. Kristian is currently in Ladahk, India where he is photographing monks, monasteries and nomads. While he is off exploring the world, CanadaOne reveals some of Kristian's key insights into his success in business. |
Sep 2011 |
| 'Tubing It: Calgary Company Shoots for Success on YouTube Meet Jordan Drake and Chris Niccolls, two employees of Calgary-based The Camera Store who are successfully harnessing YouTube to promote their employer's business--one video at a time. |
Mar 2011 |
| Celebrating 40 Years of BIAs Business Improvement Areas serve thousands of communities worldwide. Sara Bedal tells you how they got their start. |
Oct 2010 |
| Out-of-the-Box Business Thinking with Mike Winkelmann, West Coast Food Machines When Mike Winkelmann opened his high-end butcher shop and deli, little did he know that its failure two years later would be a blessing in disguise. |
Mar 2010 |
| Elizabeth Grant is Not Your Ordinary Entrepreneur Still active at 88 in the multi-million dollar business she started in the 50s, Elizabeth Grant defines success. Here is her story. |
Feb 2010 |
| + View all articles for this topic | |
| PERSONAL MANAGEMENT | |
| Article | Published |
| Tip the Scales toward a Healthier Work-Life Balance Striking a balance between work and the rest of your life can be challenging. Here's how to make this goal achievable. |
May 2010 |
| Your Emotional Success Fingerprint Dr. Ammon-Wexler shows us how to sensitize our minds to success. |
Apr 2009 |
| Traits of Successful People: A CEO's Charge For Excellence Discover the traits CEOs develop to help motivate and unlock hidden potential in their employees. |
Jan 2009 |
| Sharing Power; A CEO's Most Effective Management Style Discover why sharing power is an effective method of planning, developing best thinking, creating positive change and a molding a culture where people want to work. |
Nov 2008 |
| Visions that Repeat Visualization. This everyday activity has the power to enhance or drastically reduce your productivity and results. Dr. Donald Wetmore explains how we can use visualization to our advantage. |
Jan 2008 |
| + View all articles for this topic | |
| NEWS | |
| Article | Published |
| Free Trade Magazines and Reports Stay informed about your industry by signing up for free business and trade magazines or downloading industry reports and white papers. |
Apr 2008 |
| The Ins and Outs of Vacation Time & Vacation Pay Vacation pay in Canada is complex, with different rules for each province and territory. In this article we outline what you need to know for your province. |
Jul 2007 |
| Backing Up Your Data: Technologies on the Rise and Fall Backing up your data is critical with many options currently available. We look at new trends in storage networking, as well as which technologies are on the rise and which are on their way out.
|
Jun 2007 |
| NETWORKING | |
| Article | Published |
| Communication Engagement Begins with You! The most effective networking uses a specific mental attitude combined with an ability to listen and observe. |
Apr 2012 |
| Interview with Donna Messer: Networking Queen Donna Messer has had a colourful career that began in banking and grew into entrepreneurship, food and most notably, networking. This May Donna is busy again, launching a new magazine for entrepreneurs in Toronto. CanadaOne caught up with Donna to learn more about her new venture and also to learn about her experiences as an entrepreneur. |
May 2011 |
| Network to Grow Your Business If you're looking to grow your business, networking will help get you there. |
Mar 2010 |
| Mastering Business Dining Etiquette If you have ever felt awkward at a business dinner because you were uncertain about dining etiquette, this advice from Linda Allan will help. |
Oct 2009 |
| Conversations with Entrepreneurs: Donna Messer When it comes to networking Donna Messer knows what it takes to build human connections that enable strong business relationships. We spoke to Donna in her Oakville office to learn what she had to say about using networking to a build business. Here's what she had to say. |
Nov 2007 |
| + View all articles for this topic | |
| MONEY | |
| Article | Published |
| Crowdfunding: The Power of the Crowd Crowdfunding allows geeks, innovators and artists to connect with the online public to get products and ideas funded. Here is a run-down of this innovative new funding source, from a Canadian perspective. |
May 2012 |
| Overcoming Barriers to Innovation, Business Growth In this 3-part interview with entrepreneurship expert Rick Spence we explore ways small and medium sized businesses stay competitive and grow their companies. This first installment tackles what is often the biggest barrier to growth: financing. |
Apr 2012 |
| Innovation funding for smaller companies threatened as PMO signals discontent over SR&ED program Small and medium-sized companies in Canada that access SR&ED tax credts need to know that major changes to the program may be coming based on the "Jenkins report", which was created by a six person panel that lacked SME representation. |
Feb 2012 |
| Bullies in the Boardroom: How to Handle Difficult Clients [Part 1] All small business owners have come across client bullies, whether they demand more than what they are paying for or cause problems when it's time to pay their bills. In this first article we look at behavioural management strategies that can help you handle clients who don't play nice. |
Sep 2011 |
| Cash Flow: The Lifeblood of Every Small Business Connie Certusi from Sage Small Business Accounting Solutions suggests ways to properly set up cash flow for small businesses. |
Jul 2011 |
| + View all articles for this topic | |
| MISC | |
| Article | Published |
| Telus' Leadership Lesson in Brand Mismanagement Jeff Mowatt looks at the impact of Telus' decision to sell downloads of pornographic images and videos. |
Mar 2007 |
| Making Sense of Humour in the Workplace Small business owners need to be adaptable and capable of handling intense pressure. One thing that can help is a little bit of humour. |
Oct 2006 |
| Opportunity Knocks in China China as a market is both tremendous and daunting. In this article Dave Archer explains what business owner should understand about the Chinese culture before doing business there. |
Oct 2006 |
| Farewell from Dr. Paul Adams Dr. Paul Adam's columns have helped our readers going back almost as far as CanadaOne's inception in 1998. Today Paul lays down his proverbial pen and says farewell to those who have read his column over the years. |
Jan 2006 |
| MARKETING | |
| Article | Published |
| 10 Revenue Automation Tips for Your Business Here is how your business can get started with Revenue Automation to get better results from your marketing efforts. |
Apr 2012 |
| 5 Tips for Content Marketing Marketing automation is the next level in getting the best return on investments from your website. Jimmy Li of BC-based marketing automation specialists, RevenueAutomation.com, shared five tips to help you get the most out of your content marketing strategy. |
Feb 2012 |
| Book Review: The Buying Brain: Secrets for Selling to the Subconscious Mind Did your ads fail because they used an approach that simply would not engage your target audience? This book addresses how to turn that around and making the sell to the right audience. |
Oct 2011 |
| Be Awesome: How Social Media Can Help You Use Un-Marketing in Your Business Scott Stratten has a straight-forward strategy for putting 'unmarketing' to work in your business: Be Awesome. With over 85,000 Twitter followers and a book that hit the bestseller list as it came off the presses, he leads by example. In this video interview we catch up with Scott to learn more about how small businesses can use social media and unmarketing in their companies. |
May 2011 |
| Groupon and Beyond: How Group-Buying Sites Are Transforming Business Increasingly, businesses are hopping on the group-buying bandwagon. Before you offer deep discounts online, consider what your business has to gain—and lose. |
Apr 2011 |
| + View all articles for this topic | |
| MARKET RESEARCH | |
| Article | Published |
| Competitive Intelligence: Continuous Feedback for Increased Sales and Profits Part II In the second installment of this guide to competitive intelligence (CI), Enrico Codogno defines the competitive environment and looks at how companies can use CI to anticipate or react to business challenges. |
May 2012 |
| Competitive Intelligence: Continuous Feedback for Increased Sales and Profits This is the first of a multi-part discussion on how Competitive Intelligence (a system of continuous feedback) gives businesses the winning edge over competitors and profits - even in hard economic times. |
Apr 2012 |
| Do-It-Yourself Customer Research When it comes down to it, listening to your customers isn't really an option. It's a necessity. This advice will help you navigate the Do-It-Yourself (DIY) customer research route. |
Oct 2011 |
| Unsettling Marketing Research It is human nature to want to know you are right. However, marketing research should tell you something you do not know and how to improve your business. |
Mar 2008 |
| Good Health Meets Good Business Lately we've been hearing a lot about things like trans fats and obesity. While these issues could pose big problems for our society in the future, they can also represent big opportunity for entrepreneurs. |
Mar 2004 |
| + View all articles for this topic | |
| MANAGEMENT | |
| Article | Published |
| How to Get More Time in 2012 If you felt like you didn't have enough time in 2011, you were not alone. Read on for a step-by-step guide to help you shift the way you see time, and thereby get more of it for yourself and your business in 2012. |
Jan 2012 |
| When You Fail to Plan... Mark Wardell explains how to develop a strategy that will ensure you achieve your business goals, whether that means tripling your revenues, going global, or spending more time on the golf course. |
Jun 2011 |
| Your Mission? Build Your Company’s Best Mission Statement Ever! Having spent over 20 years researching mission statements, Dr. Chris Bart knows his stuff. In this article he shares with CanadaOne the steps to creating a highly effective mission statement. |
Jun 2011 |
| Stay Afloat With Positive Cash Flow Profits on paper won't sustain your business. But positive cash flow, the lifeblood of any company, will. |
Apr 2011 |
| Winning Results Through Employee Engagement When it comes to leadership, actions are often more important than ideas. These three steps can help you improve employee engagement in your workplace. |
Mar 2011 |
| + View all articles for this topic | |
| LEGAL | |
| Article | Published |
| Canadian Postal Codes Threatened in Copyright Lawsuit #openpostal An important battle has begun in Canada over an essential piece of information: the lowly postal code. It is a case that has important ramifications for all businesses in Canada. |
May 2012 |
| Canada's New Anti-Spam Law: Businesses Beware Will Canada's new anti-spam legislation put your company at risk? Here is a look at why this new legislation is raising more concerns than it solves. |
Apr 2012 |
| Ontario's New Accessibility Standards: What Small Businesses Need to Know As of January 1, 2012 all organizations in Ontario must comply with the new accessibility Customer Service Standard. Here is what you need to know about this new law. |
Feb 2012 |
| Legal Issues When Doing Business Between Canada and the US Meet Nick Pavlidis, a New York lawyer who came up to the Search Engine Strategies conference in June to share insights into US law and the Internet. CanadaOne caught up with Nick to ask him about legal considerations for Canadian companies doing business with Americans online as well as other cross-border legal issues. |
Nov 2011 |
| Bullies in the Boardroom: Covering the Legal Bases To avoid bad debts and other board room antics, consider this advice from senior commercial litigator Igor Ellyn. |
Oct 2011 |
| + View all articles for this topic | |
| INTERNET | |
| Article | Published |
| Is Your Business Ready to Move into the Cloud? Cloud computing offers huge benefits to SMBs - and it's not as difficult or complex as some might think. |
Nov 2011 |
| Search Engine Essentials: What Canadian Businesses Need to Know If you run a small business in Canada, you need to understand how search engines can be used to boost your business. In this interview with SEO expert Jonathan Allen we explore exactly what business need to know about this important business tool. |
Jun 2011 |
| Is Your Business Visible Online? These Search Engine Strategies (SES) Can Help In a world of digital hyper-media, having a web presence is essential to success. Building an online strategy that is effective can be a daunting task, but help is on the way. |
May 2011 |
| Does Google's New Farmer / Panda Search Algorithm Help Thin Websites Rise to Top? Google's new Farmer (aka Panda) algorithm is supposed to penalize content farms with thin content. Why then are super-thin pages/sites dominating the top ten results? |
Apr 2011 |
| Groupon and Beyond: How Group-Buying Sites Are Transforming Business Increasingly, businesses are hopping on the group-buying bandwagon. Before you offer deep discounts online, consider what your business has to gain—and lose. |
Apr 2011 |
| + View all articles for this topic | |
| INSURANCE | |
| Article | Published |
| Bonding: Protect Yourself from Employee Theft When your employees work on your customer's premises, or you simply want to protect your own business assets, bonding can protect your business. |
Jan 2002 |
| Disability Insurance follow-up: Killer negotiating strategies with hard-nosed insurance companies Here are some killer strategies that improve your odds of success if you ever find yourself negotiating with hard-nosed insurance companies. |
Aug 2001 |
| HR | |
| Article | Published |
| Hiring Smart: Finding the Fit Factor Hire slow, fire fast is a long-time adage in business. Yet hiring right is easier said than done. CanadaOne caught up with HR expert Jim Beqaj to learn about his unique strategy for finding people who are the right fit for your business. |
Sep 2011 |
| Winning Results Through Employee Engagement When it comes to leadership, actions are often more important than ideas. These three steps can help you improve employee engagement in your workplace. |
Mar 2011 |
| Small Business Week Special: Ready, Aim, Hire! Is your company ready to start hiring again now that the economy is recovering? If so, there are a few things small firms should know and do if they want to recruit top talent ahead of their competitors. |
Oct 2010 |
| Heat Wave: What Employers Need to Know About Managing Heat Stress in the Workplace Record temperatures in Quebec and Ontario last month point to the potential for a sizzling summer ahead. To help we have researched the essentials that will help you keep your employees safe. |
Jul 2010 |
| Heat Wave: What Employers Need to Know About Managing Heat Stress in the Workplace Record temperatures in Quebec and Ontario last month point to the potential for a sizzling summer ahead. To help we have researched the essentials that will help you keep your employees safe. |
Jun 2010 |
| + View all articles for this topic | |
| GOVERNMENT | |
| Article | Published |
| Asset & Property Financing with the Canada Small Business Financing Program (CSBF) The CSBF is a government supported leasing and loan program that could help your business. |
Oct 2009 |
| PWGSC's Office of Small and Medium Enterprises can Help Your Business If you have never thought about having the Government of Canada as part of your market, you may be missing out. PWGSC's Office of Small and Medium Enterprises (OSME) can show you the ropes, and it may not be as hard as you think. |
Jun 2007 |
| EXPORTING | |
| Article | Published |
| So You're Committed to Exporting? Here Are the Resources You'll Need If you are looking to develop your business internationally, these resources and advice will help. |
Oct 2008 |
| Yes We Can, Canada! In the first installment of a 15-part series, Dave Archer outlines the obvious and less obvious benefits of doing business internationally. |
Sep 2008 |
| Yes We Can, Canada! Have you considered growing your business through international sales? This is the first in a 15 part series that will take you through the process of doing business internationally. |
Jul 2008 |
| All You Need to Know about Importing from the USA to Canada With the Canadian dollar on a 30 year high, and existing price gaps left over from the days of a weak dollar, importing equipment from the US is becoming an attractive proposition for Canadian small businesses. |
Sep 2007 |
| Business Trip Planning in Six Simple Steps If you're thinking about exporting chances are good that you could find yourself taking a few trips to your destination market. Learn how to make the most of these trips with the tips in this article. |
Apr 2004 |
| + View all articles for this topic | |
| DESIGN | |
| Article | Published |
| The Impact of Design Thinking Design thinking is about studying how people experience your product or service and finding ways to enhance this experience. Thinking about the initial reaction, the experience of using it and designing how you want people to reflect can lead to ideas that strengthen the bottom line. |
Jan 2012 |
| Company Websites that Make the Grade Design. Mobile compatibility. User experience. Search optimization. Social media. Measurement. Standards. Whew! |
Jan 2011 |
| Nine Things Not to Say to Creative Professionals So you've hired a creative professional. If you want to get the most out of their services, here are nine things you shouldn't say. |
May 2010 |
| Success by Design For a business, the look you project can be closely tied to your business results. |
Jan 2010 |
| Why Design Thinking Matters There is much being written about design thinking yet capturing the essence of design thinking is very difficult. |
Oct 2009 |
| + View all articles for this topic | |
| CUSTOMER SERVICE | |
| Article | Published |
| Customer Service Tips When People Are Stressed When it comes to dealing with customers who are stressed, some jobs are easier than others. This advice will help you manage difficult situations. |
Mar 2012 |
| How To Maintain Customer Loyalty Here are the four top ways you can restructure your business to attract and retain the loyalty of your customers. |
Mar 2012 |
| The Importance of Client Relationships It's critical to the growth of your business to both make a good first impression and keep that impression throughout the business relationship. That's why it's worth your time to put some thought into what exactly you want that impression to be. |
Nov 2011 |
| The Future Of Customer Service: 3 Trends That Will Change The Way You Serve Customers Jeff Mowat explains the most significant trends in customer service, and how you can position your business to capitalize rather than capsize in response. |
Jul 2011 |
| Seven Steps to Help You Strengthen Customer Loyalty These seven practical techniques will help you create a huge payoff in customer loyalty. |
May 2010 |
| + View all articles for this topic | |
| COMPUTERS | |
| Article | Published |
| Protecting Your Company's Network Security Douglas W. Grosfield shares a few tips on how to secure your company's network. |
Sep 2011 |
| Securing a Domain Name and Your Social Media Usernames Here's a quick tip for chosing a domain name (.com or .ca) for your company. |
May 2011 |
| Fasten Your Seatbelts: The Next Computing Revolution is on its Way! Learn how three Canadian players: a hospital, a software company and a mobile device manufacturer, are working together to make smart innovations a reality. |
Nov 2010 |
| Managing Security & Privacy Risks Security expert Claudiu Popa explains how a layered approach can help you keep your data secure. |
Nov 2009 |
| Google Sidewiki: What Small Business Owners Needs to Know Google Sidewiki is big news for business. Here's what you need to know. |
Oct 2009 |
| + View all articles for this topic | |




